Stunning revelations in Farmers Market saga

Posted on October 22, 2010 by Sonoma Valley Sun

A previously unknown association declared that it, not the current local board, controls the Tuesday night Farmers Market and that it will not submit a proposal to manage the event in 2011.

Deeply involved in the emergent group are market manager Hilda Swartz, who as a board member has in effect secretly been her boss’s boss, and Jim Cahoon, the local SVCFM board chair who resigned in a public huff last April.

The Sonoma Valley Certified Farmers Market (SVCFM) has been the manager of record for some 20 years. Last week, its board of directors received a letter from a group named the Sonoma County Certified Farmers Market Association stating that it, the SCCFMA, was in fact the governing body.

In that capacity it dismissed the local board including Chairman Bill Dardon.

The existence of the Petaluma-based SCCFMA was a surprise to the local board and the city council. “I’m stunned,” said Mayor Steve Barbose. “During all the controversy, discussions and meetings, we were never told.”

The three voting members of SCCFMA board are Erica Burns, Paula Downing and Hilda Swartz.

As the long-serving manager of the Tuesday night event, Swartz has been the focus of complaints for her autocratic management style.

Dardon told The Sun that he encountered this behavior when he became chairman and Swartz ignored his instructions. “The current board came in to help Hilda and stabilize the market,” Dardon said. “We wanted to give her the tools. She didn’t listen.”

Swartz was dismissive of attempts to improve vendor relations and update accounting procedures, another SVCFM board member told The Sun.

Dardon said Swartz had never told him of the SCCFMA or that she served on its board.

Councilmember Ken Brown described the revelations as “Machiavellian in nature.”

It was complaints against Swartz that in part lead to council hearings last year. The market was found to have severe problems regarding accountability, vendor relations and overall transparency.

The SVCFM was nonetheless awarded the contract in January. When the council took the management to task in April for not demonstrating the progress it had promised, embattled board president Jim Cahoon resigned with a televised public outburst.

Cahoon is still very much in the picture. The SCCFMA letter dismissing the local board authorized him to assume financial control of the local market’s business details. As a signer of its Bank of America account, Cahoon will “take responsibility to allocate and disperse all funds (and) close the account,” the letter said.

“Jim Cahoon taking over those accounts, that to me is very strange,” Dardon said. “It’s adding insult to injury.”

In September, Dardon said, Swartz flatly refused to send out a basic update from his board to the vendors. She told him he lacked the authority to do so, he said.

The letter from SCCFMA stating its complete control came shortly thereafter. It said that the SCVFM was merely its “direct marketing outlet” in Sonoma, and as such had no legal jurisdiction. It dismissed the board and called for the return of all market possessions and records by October 31.

The emergence and actions of the SCCFMA does not affect the Request for Proposal (RFP) process now in progress.

Dardon said he will form a new group and submit a bid. He said that under his stewardship the market made great progress. Dardon said he took an informal survey of vendors and that all 32 he spoke with would return.

“I am prepared to run the market,” Dardon said. ‘I’m more than prepared to do what needs to be done for the city of Sonoma.”

The final Tuesday night market of the season will go on as planned on October 26. It will mark the end of involvement of the SCCFMA and Hilda Swartz. “It’s the end of an era,” Dardon said. “And frankly, I’m happy about it.”

3 thoughts on “Stunning revelations in Farmers Market saga

  1. So Jim Cahoon…who is not on the board anymore… the real board or the fake board…is going to “allocate the funds”? To whom? Where are the funds going? This is money paid by the vendors, who were paid by US the patrons. Where is the money going?

    These actions are more than questionable. I have been asking for MONTHS not why no one has been able to find their federal tax form 990 which is public record and no one ever seems to have an answer. THIS is why the 990 is public record! These are NON-PROFIT funds being “allocated” and “closed” by Jim Cahoon who has along with Hilda been proven to be shady.
    This is why I have been asking questions. None of this ever seemed right. This is not okay. This market manager took money from hard working vendors and farmers who make their living from us shopping at their stands and have essentially taken the money and ran. This is OUR community farmers market and this is what this management organization thinks of this community: nothing.

    Where is the 990?

  2. As the assistant Tuesday Evening market manager, I have been involved in and witnessed the Farmers’ Market controversy from the beginning. I have seen a lot of misrepresentations, plus biased and inaccurate reporting of the behavior of the Market Manager and myself with wrong assumptions about what actually happened, and without interviews of all parties involved. Wrongdoing, dishonesty, and the lack of responsible finance reporting simply do not exist in Market Management. Perhaps they exist elsewhere? Paul Wirtz and Jim Cahoon, the previous “Board” (subcommittee) presidents knew their role. Why didn’t Mr. Dardon? Shouldn’t someone who assumed an obligation ask what those obligations might be? The decision of the registered corporate county Farmers’ Market organization was not groundless. Why pretend that it is?

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>