Editorials ~ Sonoma Valley Sun


Spending in Sonoma

Posted on April 7, 2011 by Sonoma Valley Sun

Closer to home, Sonoma is feeling the economic pinch that has steadily crept across the country. Everywhere, people are cutting back, spending less, feeling poor. I think we all keep an eye on the Plaza businesses, hoping nothing else closes, leaving behind another empty storefront. By and large, there is still a good amount of turnover, rather than simply closure, as good a sign of economic health as any. People willing to take a chance and open shops, restaurants and other businesses in Sonoma are generally rewarded with a flurry of customers for the first number of months. Think Hopmonk, Community Café, Kingston Ellis and the expanded Corner Store to name a few.

Generally speaking, restaurants are frequented by locals and visitors alike. What we need to do is constantly remind ourselves to also shop in Sonoma. Need a little present for someone? There are incredible shops around the Plaza that offer interesting gifts in every price point. Take a Saturday afternoon and poke around. Then stop for an inexpensive glass of wine at one of the numerous restaurants. For under $20 – cash that stays in Sonoma – you can while away an afternoon, enjoy yourself and even relax for a spell. What could be better?

As a community, we need to strive to keep government budget cuts at bay. Keep our dollars in Sonoma where they belong.

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