Features ~ Sonoma Valley Sun


Fashion, and anti-fashion, in the Vineyards

Posted on October 3, 2013 by Sonoma Valley Sun

It’s fast, sometimes messy, typically anti-establishment, and seen as the cutting edge of music by many. While punk culture is romanticized today, at its core the genre was born out of a sense of angst and a feeling of hopeless restlessness brought about rampant unemployment and social unrest in mid- to late-70s London.  Like a screaming guitar riff, punk literally ripped open the seams of the music scene abroad and in the states as well.

Notorious bands like the Sex Pistols and the Clash paved the way for newcomers like Patti Smith and the Ramones.  The music was raw and loud with a Do-It-Yourself bent the likes of which many people hadn’t seen before.

With the music came a uniform of sorts.  Torn clothes held together by safety pins, greasy hair spiked by necessity, big, heavy work boots turned fashion statement for lack of a job to go to.  Elements of punk style have emerged throughout the course of the past 30-plus years.

This weekend, the Boys and Girls Club gives a nod to punk style with its Fashion in the Vineyards fundraiser.  Organizer Dana Freud says her earliest influences came from her eldest brother.  “My brother opened up my fascination with the punk culture, not only the music and lyrics but also its influence on the nature of creativity especially in fashion.  To me, punk is fundamentally associated with the creation  and self expression of art. It is raw, it is honest, it mirrors street life.  There is a historical progression from its time of inception through the decades into todays culture. Punk is timeless.

The show:

Soho to Sonoma.  Fashion in the Vineyards will transform Sonoma into an artful representation of the influence of punk culture in current fall fashion. As a result, the two fashion shows will showcase local merchants, designers and music. Catalina Skin & Body and Peace & Beauty will top off the creativity with current punk influence on hair and make-up.

Saturday, October 5

  • Nicholson Ranch Winery
  • Featuring: Helen and Scott Lyall Boutiques, Nomad Chic, Ryka Optique Eyewear, Half Pint, Sonoma Old School and Catalina Skin & Body.
  • Music by Hilary Wicht, Cliff Goldmacher and Loosely Covered.
  • Doors open at 5 pm

Sunday, October 6

  • Gundlach Bundschu Winery
  • Featuring: Athleta, Goode Rider, Nomad Chic, Studio 635, The Loop, Sister’s Consignment Couture, Perle, Andrea E. Soci Custom Design and Tailoring, Sonoma Old School featuring Nixon and Obey, Peace & Beauty Salon.
  • Music by Pop Rocks.
  • Doors open at noon.

Tickets for both shows are still available.  Visit bgcsonoma.org/fashion.html for details.

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