In the past, the idea of starting a clothing business with no money or experience will be laughed off as foolhardy. Today, with the power of social media, online marketing and eCommerce, any small clothing business can be catapulted into fame and fortune.
With the right vision, ambition, creativity and determination, your clothing business can be the toast of the town.
This article will be sharing with you some tips on how to run a clothing business if you are short on budget, or a newbie in the clothing industry. Today, whether you are lacking of money or experience, it is not an excuse to start your own clothing business. Let us show you why.
Pick your Niche
Successful business ideas spring up from a need or an opportunity that arises in the market. But these days, it is hard to come up with that flash of genius. So creativity is the key to breaking through. When looking for your niche, you should employ creativity. Explore where your ideas will be able to sell, discover who your target audience will be. Try to be unique in your ideas and stay different from the competition because, in the long run, it will be the key to customer loyalty.
Since the market is saturated, it might be a good idea to narrow down your target audience and niche. For instance, if you have a clothing business idea to design clothes with emoticons and witty quotes, then your target audience will be broad, and you will face endless competitions, but if you focus on emoticons, sportswear for athletes, or clothes with biblical quotes for Christians, then you would have greater brand value and low competition.
We will take Tesco for example. Tesco offers groceries and general merchandise. And today, the company is still considered as one of the most well-known and largest supermarkets in the United Kingdom.
They gained their popularity and acquire many loyal customers because it does not only offer a wide variety of Tesco clothing, but it also offers the best quality of items at an affordable price.
Let your design be unique and creative
For increased sales, being unique and creative in design is always essential. Your clothing design has to aesthetically appeal to your customers. You need to come up with a creative and inventive style that will stir up purchase desire in your customers. This would require a lot of thinking but it is worth it. The clothing industry is very competitive and being unique is the best way to sustain your business.
Free/Low-cost advertising and marketing strategy
As you start a new clothing business, you will be careful to manage on how you spend your money. This means you may not have enough for marketing or advertisement but it is fine. In this age of social media and with the high-speed internet, it is very much possible to market your products and engage in brand awareness, promoting your business to millions. Let us show you how:
— Word-of-the-Mouth Advertisement
This is also known by its acronym (WOTM). Word of the mouth advertisement is a powerful way of creating brand awareness. It is free and does not cost a dime. Word of the mouth advertising is based on customers’ experience and referrals. It is why we laid emphasis on high-quality, unique and creative design. The fact is that when customers (including your friends, colleagues or family members) are impressed by your products, they will most likely refer to their friends. It is akin to personal endorsement and is highly valued today.
— Social media
Social media platforms are utilized by billions to communicate and interact monthly. They are now considered as the most powerful tools for advertising and marketing. Social media channels like Facebook, Instagram, Twitter, Youtube, and Pinterest can be used to promote and advertise your products without breaking the bank. Firms like Trusy Social can help boost your follower count.
— Content marketing and blogging
Content marketing is a market strategy for providing value for your customer while implicitly promoting your business. It is a way of creating interesting and regular content to retain a specific audience, while converting them to customers.
One effective way of content marketing is blogging. Blogging about fashion tips, trends and guides is a simple yet productive means to get the word out to your target audience.
There’s more to blogging, though 一 you need to attract attention to your site. One important marketing tool is Search Engine Optimization. Bellevue SEO is important for website visibility and traffic to your blog. And here are tips on how to start a business online in 7 steps.
Whether you have no money or you are a total neophyte, it is now possible to run a clothing business and become successful. It is challenging, but that doesn’t mean you should give up.