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What is SEO and Why is It So Important for Businesses?

Posted on August 26, 2022 by Allen Brown

If you own a business of any kind that has a presence online, you’ve probably heard the term “SEO” being mentioned at some point or spoken with someone who specialises in it. If you don’t know what SEO stands for, it is short for Search Engine Optimisation and is a principle that all business owners should know and master.

Not only will mastering SEO help boost your site’s visibility and traffic, but not doing it properly could hurt your business in ways you probably can’t imagine. Let’s take a deeper look into what SEO is, why it’s important, and how to build yours.

What is SEO, Exactly?

First of all, one thing you should know is that SEO is not only a marketing method. It’s really about being a good online “citizen” if we can call it that. All businesses should have a website that is in line with search engines’ best practices, and this is what SEO should be about at its core.

However, you can learn about these practices, understand what search engines want from a website, and try to do everything you can to please their algorithms. It is perfectly ethical and something that is encouraged if done properly.

Why is SEO So Essential?

Well, the first reason why SEO should be a priority on any website owner’s list is that having bad SEO could end up greatly affecting your business both on regular search and local results. Good SEO, on the other hand, could put you right in the face of your potential clients, and even help you surpass bigger, more established competitors.

Good SEO from san jose seo company can also benefit your brand. Seeing your business’s name on the first pages for multiple results can be enough to convince people that you’re a serious brand, even if you’re running a relatively small operation.

Another thing about SEO is that it allows you to draw from the most powerful type of traffic there is: organic searches. People who find websites through searches are much more motivated since they actively had to work to find them and they have the strongest buying intent. SEO could allow you to attract laser target searches from people eager to buy, and all of this is achieved without constantly pumping money into your efforts.

How Can I Optimise My Website for Search Engines?

The first thing you should know is that major search engines like Google are placing more and more emphasis on the importance of user experience and social proof. So, anything that demonstrates those two things will help your website.

One of the things you’ll often hear about SEO is that inbound links are the most important part, and they do play a major role in SEO. But they have to be built organically for them to work. This can be done by having your links placed in relevant pieces of content and having them featured in respected online publications.

If this is something you’d like to try, there are link building services like Digitally Unique that can do that for you. Link building firms will also usually be able to look at your website, see where you could improve your on-site content or site performance, and even make the changes for you.

Now that you know a bit more about SEO, you should start looking at ways that you could improve it right away. Also know that building SEO takes time, and don’t cut corners, or you might suffer the consequences. If you would like to know more about social media advertising companies check out EngineRoom.




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