The year of selling fashionably

Posted on March 19, 2014 by Sonoma Valley Sun

DSCN0696“It’s been an exciting year,” says Erica Heald, who will celebrate the one-year anniversary of her boutique Perlé with a sale and reception in Saturday, March 22. It’s been a lot of work, too, “but what girl doesn’t want to play with clothes all day?”

The 28-year-old graduate of L.A.’s Fashion Institute of Design and Merchandising says the fashion sense she set out to create – feminine, casual but sophisticated, cute and comfortable – has been a big hit at 124 W. Napa St. “I really want to thank Sonoma and my local customers, she says, the women who appreciate “looking effortlessly beautiful without all that fussing and fixing.”

On Saturday, there will be a storewide sale all day and, to the first 50 customers, a free gift with purchase. Drinks and appetizers will be offered from 4 to 7 p.m. The store’s usual hours are Monday-Saturday 10 a.m. to 6 p.m. and Sunday 10:30 a.m. to 5:30 p.m.

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