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Business Briefs

Tim Boeve named volunteer coordinator at Infineon Raceway

Sonoma’s Tim Boeve has been named volunteer coordinator at Infineon Raceway, raceway officials announced.
Boeve, 55, will oversee the raceway’s Track Ambassador program, which coordinates more than 400 volunteers who fill roles at the raceway’s major events and various promotional and charitable activities throughout the year. His duties will include scheduling, coordinating and recruiting new volunteers, and developing and implementing a new volunteer training and orientation program.
“We have worked closely with Tim for years on various projects with Speedway Children’s Charities,” said Steve Page, president and general manager of Infineon Raceway. “He’s intelligent, thoughtful and has a unique ability to connect with people. Tim was a natural choice when this role became available and he’ll be a terrific addition to our team.”
“I don’t come by racing naturally,” said Boeve. “My interest is really about who Infineon is, the people who work there, the generosity they have shown to the nonprofit community, which I’ve seen first-hand over the years.” Boeve said he is impressed with the spirit at Infineon Raceway. He cited this past week as an example —there was a memorial service at the track for one of the raceway’s longtime staff members, and he said at the ceremony, “One of the main things about Infineon, after speed, anyone who’s been around knows how much heart and soul there is there.”
In addition to his duties as the volunteer coordinator, Boeve will serve as the raceway’s track minister. Before being hired at Infineon Raceway, Boeve was the executive director of the WillMar Center for Bereaved Children in Sonoma. He also served as executive director of the Sonoma Valley Education Foundation for seven years and has been a member of Sonoma’s Speedway Children’s Charities board of trustees since 2002.
Boeve graduated from Grand Valley State University in Michigan and has a Master of Arts in divinity from the Western Theological Seminary. He currently resides in Sonoma.

Gundlach Bundschu names new national sales director

Tommy Howard has joined Gundlach Bundschu Winery as national sales director for California’s oldest family-owned winery, celebrating its 150th anniversary this year. He will be responsible for managing Gundlach Bundschu’s national distribution and the winery’s partnership with Wilson Daniels Ltd.
Most recently, Mr. Howard was vice president, divisional manager for Winebow. He began his career in wine sales at Beringer Vineyards, spent 10 years at Hess Collection Winery and Import Company where he served as director of sales, before holding the same title at Empire Distributors in Atlanta, Ga.
Founded in 1858, Gundlach Bundschu is the oldest family-owned and operated winery in California, currently run by the sixth generation of the Bundschu family.
The historic 320-acre estate vineyard is located on the southern flanks of the Mayacamas Mountains, where the Sonoma Valley, Carneros and Napa Valley appellations intersect. Today, the family sustainably farms the vineyard in sixty distinct blocks, producing ultra-premium estate wines with site-specific character.

New executive director joins Napa Valley Opera House

Larry Tsai has been named Executive Director and Chief Operating Officer for the Napa Valley Opera House. Greg Evans, president of the Napa Valley Opera House board of trustees, said, “We are delighted to have Larry join our team. We believe that the combination of Larry’s leadership skills and Evy Warshawski’s strong artistic direction will help the Napa Valley Opera House achieve its mission of enriching the cultural experience of the Napa Valley.”
Tsai most recently served as the Chief Marketing Officer at nearby COPIA, where he played key roles in marketing, development and strategic planning. Tsai previously worked in the branded consumer products arena as Vice President of Marketing and Sales for Just Desserts in Oakland and also as General Manager and vice president for Fantastic Foods in Petaluma. His other brand-building experience includes executive roles with Nestle, Clorox and Kraft-General Foods.
A graduate of Princeton, Tsai also earned his MBA from Stanford University Graduate School of Business. Tsai lives with wife and two daughters in Napa.

A stronger Physical Therapy program at SVH

Sonoma Valley Hospital/Valley Physical Therapy and the Parkpoint Health Club in Sonoma have formed a new partnership. Their reciprocal referral program will assist clients in achieving physical therapy recovery goals and high physical fitness benchmarks.
The mission at Valley Physical Therapy has always been to meet the rehabilitation needs of their clients. Now in partnership with the Parkpoint Health Club, they are working to integrate an expanded level of care that includes structured support for long-term client fitness.
Mark Sipes, director of rehabilitation therapies at Sonoma Valley Hospital states, “We are extremely excited about the potential of our collaboration to have a more lasting effect on the recovery and lifelong wellbeing of our clients.” Upon discharge, and meeting established therapy goals in the clinical setting, the therapist will collaborate with a personal trainer to design a “customized plan of care.” The client will receive supervised training with a personal trainer at Parkpoint Health Club. Ed Mount, CPT, AFHS at Parkpoint Health Club affirms, “We are looking forward to building this program for the residents of our valley and the overall health of our friends and neighbors.”
Parkpoint and SVH both anticipate great benefits from their new collaboration. Their clients will now be supported in reaching and even exceeding fitness goals established upon discharge from Valley Physical Therapy. They will be able to train in a nonclinical environment with customized recommendations from a licensed physical therapist (LPT) and with the immediate supervision of a certified professional trainer (CPT). And also, they will have access to state of the art fitness equipment.
For more information about Sonoma Valley Hospital’s newest program please call Valley Physical Therapy at 707.996 .5810 or 707.935.5345.