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Patricia Farrar-Rivas Is Sonoma’s New Mayor

At its meeting of December 18, 2024, Vice-Mayor Patricia Farrar-Rivas was selected by her fellow City Council members to be Mayor of Sonoma in 2025.

Patricia has been a Councilwoman for the City Council of Sonoma, California since 2022. She became Vice-Mayor in 2023. She is a Board member for the Sonoma Ecology Center and Sonoma Clean Power Authority. She has a long history of environmental and community focused board service, serving on the boards of 18 Reasons, As You Sow, Light Hawk, Academy of Friends, and US SIF, and was a member of the SASB (Sustainable Accounting Standards Board) Standards Council.

Patricia is a co-founder, non-practicing partner, and previous CEO of Veris Wealth Partners. She retired in March of 2022. Since 1992, she has supported the growth of the Mission-related Investing industry. Patricia previously co-led the Mission-related Investing introductory day for Confluence Philanthropy and served on the review committee for Transformative 25 in 2022. She has served as an advisor for the Just Economy Institute.

Her views on Gender-lens investing, putting capital to work for the benefit of women and girls, were featured in the Wall Street Journal and Barron’s.

Council member Ron Wellander was selected as Vice-Mayor.

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