Favored fare for the Fourth

Cookout/BBQ/Picnic – 34.1%

Watch Fireworks – 30.8%

Hanging Out on the Water – 13%

Going To a Parade – 10.4%

Hosting a Party – 6%

Going Shopping – 4.1%

Other – 1.3%

 What Consumers Are Buying on The 4th

Most consumers (36%) will be spending between $1-$50 for the 4th of July, and a majority of them will spend their holiday celebration on food, alcohol and party supplies.

Food – 53.6%

Alcohol – 22.9%

Party Supplies – 11.1%

Outdoor Equipment – 4.8%

Home Goods – 3.9%

Clothing – 3.7%