Some of you may have noticed that we’ve upgraded our website recently and we’re pleased to see that it’s getting plenty of visitors. The Sonoma Valley Sun is a hyper-local publication, meaning we concentrate our attention on Sonoma Valley’s important issues and the people who live and work here. Given the global nature of the Internet, however, our website gets visits from all over the world.
While the vast majority of website visitors are from the United States, in the past month visitors from many countries have taken a look. Our analytic software identifies visitor locations, as the map shows. People have connected to the Sonoma Valley Sun website from every country in blue. The U.S. is in red.
It’s likely that some of the visits are not really interested people, but web bots and software programs probing the Internet; that might explain the 33 visitors from China and four from Russia. The ten visitors from Ukraine may be associated with our coverage of Sonoma sending a used ambulance there. But Chile, Columbia, South Africa, etc.?
Our experience demonstrates that in today’s digital world, there is no such thing as hyper-local.
By Larry Barnett
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