Tim Tesconi | Special to The Sun
Whenever I hear someone whine that there are too many vineyards in Sonoma County, I find myself snapping back, “Thank God for the grapes.” It’s something I am saying more and more as vineyards come under attack by uninformed urbanites, misguided county leaders or the newly rural who envision an agricultural diversity reminiscent of Old MacDonald’s Farm.
Please note: Old MacDonald went bankrupt years ago and moved to a trailer park in Idaho.
It’s not an exaggeration to say that wine grapes saved Sonoma County agriculture, arriving at a time when other crops and farm products were on the decline and farmers were in desperate need of a money-making crop. Today, we should all be reverentially thankful for our county’s 60,000 plus acres of vineyards that drive our economy and provide the scenic landscape that brings visitors from around the world. Those who chant “vineyards, vineyards everywhere” should know that only six percent of Sonoma County’s more than one million acres of land is planted to vines. Just a drop in the old wine barrel.
But those 60,000 plus acres of wine grapes account for more than two thirds of Sonoma County’s farm income, a number that multiplies many times when those grapes are turned into wine. The recent harvest was a vivid reminder of the wine industry’s dynamic force and widespread reach in Sonoma County. For weeks and weeks, trucks loaded with grapes trundled through cities and along the freeways to deliver the harvest to wineries. Even those living in suburbia witnessed Wine Country’s fall rite of passage.
During the late 1960s when other crops like apples, prunes and pears were in financial decline, wine grapes came along to give dedicated Sonoma County farmers like the late Robert Young and the late Warren Dutton a crop that would make money and keep them on their land. Even good farmers like Young and Dutton, who both became celebrated pioneers in the wine industry, knew they could go broke raising apples and prunes in a glutted market. As much as farmers love what they do, at the end of the day they have to earn a living. We have seen what happens to farmers who failed to adapt to the changing markets.
Wine grapes provide the financial model for the modern day version of Old MacDonald’s Farm, a piece of land where a hard-working family dedicated to quality grapes can earn income off 10 or 20 acres. Not so with prunes or pears.
Sonoma County would be a different place today if not for wine grapes and the profits they produce, which keeps land in agriculture, provides thousands of jobs and defines our food-and-wine lifestyle. It was visionary wine grape growers who led the effort for strict agricultural zoning to protect Sonoma County’s farmland from the piecemeal subdivisions that thwart real agricultural production. They were protecting their vineyards and what the world now considers a global treasure.
And make no mistake, wine grape growing is real dirt-under-the-fingernails agriculture despite those glitz and glamour wine wannabes who think and talk otherwise. Without the vineyards and the strong political will – and, yes, power – of the wine industry, Sonoma County would have been chopped into thousands of rural ranchettes where harried owners, holding full-time jobs in town to pay the mortgage, would tend a few head of livestock and waves of yellow star thistle. That would not propel the thriving agricultural industry we have today.
The wine industry leads the way for other agricultural producers – the artisan cheese makers and specialty crop farmers – who craft the chevre and the perfect peaches that we pair with an Alexander Valley cab or crisp Russian River chardonnay. The wine industry needs the dirt farmers and food artisans – and the foodies need the wine folks – to keep the promise that Sonoma County is California’s premier food and wine region. Joy Sterling, the doyenne of her family’s Iron Horse Vineyards in Sebastopol, likes to say that one word describes Sonoma County: foodandwine. And indeed it does.
So a grand toast to the vineyards preserving Sonoma County’s farming heritage in a land that famed plant wizard Luther Burbank described as the chosen spot of all the earth. Thank God for the grapes.
Tim Tesconi is the executive director of the Sonoma County Farm Bureau.
No one can dispute that the North Bay is one of five Mediterranean climates in the world, uniquely suited to growing high-end wine grapes, nor that agricultural interests have played a pivotal role in the preservation of open space and containing urban sprawl, nor that the current economic configuration goes for the money or goes broke.
I resent Tim Tesconi’s characterization that those who advocate a vision of crop diversity and a locally derived, affordable food economy, are uninformed and misguided. Just what would I be uninformed and misguided about, that I don’t buy the conservative free market narrative?
I don’t think it is out of bounds at all, nor whiney, to point out that monoculture crop dependence is not and has not been adaptive in human history. It’s putting all your eggs in one basket. Especially a crop that is fundamentally unnecessary in terms of ag and food survival.
The wine industry has an initiative to be 100% sustainable in the near future. What could that mean? Monoculture itself is typically not seen as sustainable. From where I stand, it does not appear sustainable to produce an elite crop and associated elite cheeses, olives etc., that only the well off can afford, and whose support work from field through town does not pay a living wage. This is the “food and wine lifestyle”, and then Tim wants to talk about “hard working families’?! What we have is an hourglass economy where the top dogs run off with all the marbles and then say how great they are. Who can buy that? The rest should just shut up and get up earlier in the morning to be disciplined enough to buy their own land at $100,000 an acre?
It will be interesting to see where the wine industry comes down in 2016 and 2020 when the growth buffers and boundaries around county towns come up for reauthorization. Maybe the Farm Bureau and environmentalists will become unlikely bedfellows?
Overall, Tim’s piece represents part of a national, intractable war of words based on unexamined, unconsciously parroted slogans that hide world-views that are really integral and joined but are proposed as if fundamentally opposed. Who and what’s opposed? It’s a struggle and tension between commonwealth and individualist trajectories in world and American history.
It’s the views that are opposed, folks, not us as regional stakeholders. What we need to do to address the concerns of all stakeholders, is to transcend the toxic, limited, contrived, confrontational language and sit down at the table to map out a joint future that is actually sustainable, not green washed sustainable. As long as things get reduced to a zero sum game, we all lose in the end. I’m trying to see outside of the box here, any wine industry folks willing to go there?