Infineon Raceway scores Audi promotion

London-based Emotive Group has entered into a long-term partnership with Audi of America, Inc. to provide driving experiences across North America under the banner of the Audi driving experience. Emotive operates a number of driving programs, including the revamped Jim Russell Racing Drivers School at Infineon Raceway here in Sonoma.
As part of its ongoing effort to provide consumers with a preview of Audi cars, for 2007, Audi of America teamed up with Emotive to offer a brand new concept in a comprehensive Audi driving experience program. This program will feature ten signature events in five major U.S. markets as well as performance training at a local Audi-branded driving site.
“In our targeted search for a marketing partner, Emotive Group was the outstanding selection,” said a spokesperson for Audi of America, Inc. “Their unique understanding of experiential marketing and ability to execute both the Audi driving experience tour and the Audi sportscar experience at Infineon Raceway were significant factors in our decision.”
The new Audi driving experience kicks-off with a five-city tour starting in Miami this month. The 2007 program will run from July through December and feature a national tour with 10 signature events in five major markets – Miami, Chicago, New York, Los Angeles and San Francisco, with a pit stop at Infineon.
Additionally, the tour will offer two driving programs: a complimentary two-hour introductory program that will teach the fundamentals of driving, and a paid-for half-day enthusiast program, which includes more seat time and an opportunity to drive the 420-horsepower RS 4 and R8 on the racetrack. The third program, the Audi sportscar experience, will be headquartered at Emotive’s multi-million dollar facility located trackside at Infineon Raceway and will feature driving instruction in high-performance Audi vehicles such as the R8, RS 4, S8 and S5. This venue will provide Audi of America with a strategic corporate-branded base in Sonoma Valley wine country.
For more information about the Audi driving experience, visit www.audidrivingexperience.com or call 1-800-466-5792.