Teen Services Sonoma names new director

Posted on September 3, 2018 by Sonoma Valley Sun

Becky Peterson

Becky Jo Peterson is the new executive director of Teen Services Sonoma (TSS), the Springs-based nonprofit. She has served as the member and community relations director for the Napa Valley Vintners since 2012

Peterson replaces Cristin Felso, the longtime TSS director who resigned in June to relocate to Washington state.

Peterson’s role for the Napa group included overseeing the organization’s multi-million-dollar philanthropic work funded through Auction Napa Valley, and administering the educational, networking, and member-related programming.

She also served as executive director for the Alabama nonprofit Distinguished Young Women, a scholarship and empowerment program for high school girls. There, she helped to develop programs focusing on self-esteem, public speaking, making healthy choices and setting life goals.

“Becky is a perfect fit,” agree Doug Hanford and Judy Scotchmoor, TSS co-presidents. “She has boundless energy and a contagious enthusiasm. Plus, her experience in leading a national nonprofit scholarship program for girls, and in implementing grant investments. gives her a unique perspective on the challenges and opportunities nonprofit organizations face.”

Peterson said she is passionate about working with teens and adults, and is excited to be working in Sonoma with the TSS team.

When I attended Cowboy Cab (event) last year, I could see the impact that Teen Services has on the community and on the individual lives of youth in the Valley,” Peterson said. “I am impressed with the strong leadership and sound organizational health of Teen Services.”

According to Scotchmoor, Peterson brings a wealth of experience in the nonprofit world, leadership skills, a business acumen, a collaborative spirit, and a long-time commitment to empowering young people to reach their full potential –” all attributes that will further strengthen the programs and activities at TSS.”

“I look forward to being part of the effort to provide ways for youth to view their futures and the tools to help them get there,” Peterson said.

Peterson received a bachelor’s degree with honors in business management from Saint Mary’s College. She is married to glass artist Ed Edwards and is a proud mother and grandmother of two.

TSS has been working with Sonoma Valley schools, local businesses, and other youth-serving organizations since 1991 to provide work-readiness skills and experiences that prepare teens and young adults (ages 14-24) for successful careers.


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