Sonoma’s Best Hospitality Group, a.k.a Ken and Stacey Mattson, have purchased yet another prominent property in our community, the iconic Sonoma Cheese Factory. A single entity buying up over 100 million dollars of Sonoma Valley properties is a big deal. What we know about the causes they support takes it to another level.
We first learned of the Mattsons’ buying spree in April of 2019. We also learned that they and their business partner Tim LaFever finance organizations that work to deny rights to LGBTQ+ individuals and curtail women’s choices. We read Stacey Mattson’s hateful and discriminatory comments directed at marginalized groups. Many of us decided then that we would not patronize their businesses, and we said so loud and clear.
The Mattsons and LaFever have given us no reason to think they have changed their views or practices, or any reason to support them. In fact, we are seeing negative reports of how they treat their employees, tenants, and properties.
The Mattsons have obtained a great deal of financial and business influence in Sonoma Valley. Potential customers, local and tourists alike, should be aware of what they are supporting if they choose to spend their money at SBHG establishments. The same is true for those who are considering selling to them.
I choose not to put my money into anything they own. I will let others know so they can make their own informed choice. I am far from alone in this commitment. I hope people will keep using their voices, and keep making choices with their dollars.
— Carol Allison, Sonoma