Victor Ferrer, executive director of Grupo Folklórico Quetzalén, is Sonoma’s 2024 Treasure Artist.
The city presents the annual honor to celebrate the exceptional achievements of a local artist in visual, literary or performance art. The troupe “promotes the splendor of Mexico’s traditional dances, music and costumes.”
The community’s first Mexican folk ensemble, Ferrer started the company as a senior project at Sonoma Valley High School. Now it performs throughout the Valley and beyond, a symbol of proud cultural heritage.
“Victor Ferrer and Grupo Folklórico Quetzalén have been a source of inspiration and cultural pride for our community. Their dedication to preserving and sharing the traditional dances of Mexico has not only entertained us but also connected us our community’s rich and diverse heritage. This Treasure Artist Award is well-deserved, and we celebrate with Victor and Grupo Folklórico Quetzalén,” says Mayor Sandra Lowe.
Under Ferrer’s direction, Quetzalén has become an integral part of the community’s cultural landscape, she said.
In 2014, the Sonoma City Council officially proclaimed Quetzalén as Sonoma’s official ballet folklorico, recognizing the group’s cultural significance and artistic excellence.
“The unanimous vote of the Cultural and Fine Arts Commission reflects the exceptional impact Victor Ferrer has made in our community through his leadership. We are proud to honor him as the 2024 Sonoma Treasure Artist,” says Steve Hagstrom, chair of the Cultural and Fine Arts Commission.
Throughout the upcoming year, Ferrer will be honored at a public reception on a date yet-to-be-determined where he will be presented with the coveted “Key to the City.”
The City of Sonoma extends heartfelt congratulations to Victor Ferrer for this well-deserved honor and looks forward to celebrating his artistic achievements and community contributions throughout the year.
Meet the seamstress whose beautiful, authentic dresses distinguish the Quetzalén dancers.